Using the internet to attract and engage your ideal customer

All businesses need customers, they need customers to stay in business and they need customers to grow. Today, business owners can identify and have a conversation with thousands of potential clients, they can broadcast themselves and their business to the world and they can have honest and sustained relationships with customers for little more than the cost of an internet connection.

Sounds Easy? Well it is… sort-of.  Technology makes it possible but you need to know what to do with it. A website alone will do very little to attract customers, even if it has the most incredible design. You also need to consider other elements like Search Engine Optimisation (SEO), integrating to emerging media like Facebook and Twitter, your offer (do you have a Perfect Pitch?) and many more.

So what do I need to do?

There are essentially four elements to consider for online success. Earth, Wind, Water and Fire? Well close, we believe the four elements (for online success) are; Strategise, Design, Optimise, and Broadcast. One without the other doesn’t give you much and one element is not more important than the others. It also important to understand this is a continuous, interactive process.

How can WebCube help?

• We start with developing a clear Strategy.

We get answers to important questions such as who you want to reach, who are the people that just can’t live without your product? Where to find them and how can we engage with them. We also look at your pitch and ensure your offer is positioned with features, benefits and implications. We do all this before we even start with the design of your website.

• Next is the Design Phase

In the context of a clear strategy, the design of the website gets meaning and considerations such as “user-experience” and “call to action” all of which work together to ensure you have a system in place to convert enquiries into sales.

• The third step is Optimisation

This includes search engine optimisation (SEO), Website Optimisation and Social Media Optimisation

• The fourth Step is Broadcasting

The world has changed and the rules of doing business have changed, but while the Internet and related technologies like Google, Facebook and Youtube provide incredible opportunities, they are also the technologies that are mostly “abstract” to many business owners. At Webcube we make it our business to be masters of internet related technologies and we share this with our customers through performance based agreements. We enable our customers to keep a focus on their core business, while we design, develop and run their online strategies.

The best part is that most of our fees are performance based so there’s no need to worry about large up-front payments.

At Webcube “We put our money where our mouths are”. It is easy to make claims, it’s also easy to give so called ‘money back guarantees’, but at Webcube we say we only expect the bulk of our payment after you get real tangible results in the form of quality customers.

There is no risk to you.

We might be a little bit nerdy but in this modern, fast paced world where everybody and everything is connected, we are exactly the kind of ally you need!