Much have been written about this topic, the importance of it, the success stories, the guidelines – all have been well documented. Reality is, very few companies large or small, have a clear strategy in place which everybody can understand and follow intuitively. A good strategy is not a 300 page document that gathers dust in the corner, as a matter of fact the most successful
It is often asked what makes a good website design. Is it the applied creativity, the use of colours, a minimalist approach or is it the impressive use of technology? While all of these do play a role, the prime measure for how well a website is designed is the extent to which they satisfy your business goals and the needs of your users. A well designed website will ensure
Broadcasting includes all the activities to get your message out, whether it is an e-mail campaign, a Facebook fan-page or a cleverly worded Blog. The popularity of the emerging media of social networks is ever increasing with Facebook now exceeding 500 million users while tried and tested media like e-mail marketing still return more than $43 for every dollar spent.